to attack yourself.
† Launch a second brand.
( Would have been effective like Gillette’s Trac II)
† In 1970
the best defensive
strategy for a leader.
† Leadership itself
"It's thereal thing“
“Diet Rite Cola”
The government paid for their bankruptcy with no reason. Therefore, with this money, not only will they be unable to recover their damage, but also they cannot start to fix their problem (Ikenson, 2008, ¶14).
Moreover, even if the government had given them $25 billion, that also could not have been a solution because thereal problem is not a lack of money. Thereal problem is the companies.
iii. Placing social responsibility at the center of all their business activities
ABN AMRO REAL 社 내부에서도 은행이 사회적 책임을 강조하는 정책을 실행하는 것에 대해 회의적인 시각이 많았다. 비록 은행이라는 금융기업이 특성상 공공성을 가지고 있지만, 수익성 또한 절대 외면하지 않고 추구해야 하는 가치이기 때문