the city’s competitiveness. Research has provided diverse notions of city branding and presented relevant factors and processes, and emphasized the importance of developing a more realistic and integrated framework to branding cities. However, the
the new town. Also, increasing the width ofthe distribution network can be one effective alternative method. The width of distribution is too narrow because Cold Stone only sell the products by relying on their own physical stores. It will be a good idea to sell some ice cream like Haagen-Dazs and Naturru in the convenience store or mart in the form of a finished product. Change is also required
the nature out of busy life. The picture you guys look at is our conceptional drawing. It shows characteristics that Korean traditional geographical conditions you know, called ‘배산임수’ like behind mountain and front of water. The reason why we set this model is simple. People want to work and reside in big cities to success. Because they dedicate their life to cities they are always st
brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires an exclusive remover when removed. Our biggest competitors would be some luxury cosmetic brands that have already launched lipsticks of such conc
of a production plant based in India in 1996, which signifies the company’s expansion towards the global automobile market. Ever since, with the transition ofthe company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development ofthe company in terms ofbrand-image, product design and quality, sales, value and its market share has been on the upswing with some consistency.
of unique and new product was appeared, so that expand the size of Korea pizza industry and ushered in the mature period with 1 trillion won in 2006 .
During the past four decades Pizza Hut has built a reputation for excellence that has earned there spect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedica