Before Jan 1994
Product-by-product based on cost of production
Price decision process
Unit cost + Wholesale margin + Retail margin + VAT
This method is criticized for rigidity caused by government
After Jan 1994
Re-agreement after 3 years with SNP(제약협회)
Each company restrict their medical payments instead of giving them liberty of pricing decision.
Definition
Incentive
volume과 재고 위험부담 정도에 따라 다른 할인율이 적용되는 yellow, green, blue price로 구성됨
2. inventory practices: 제품의 인기도 정도에 따라 A, B, C, D,W로 구분되며 이러한 ranking 구별은 가격과는 관계없는 distribution channel들이 보유해야 하는 stock의 정도를 정의
3. inventory investment requirements: 자동차 모델 수
volume discounts.
Second, DHL charged frequency discount structure. That is the more often a customer used DHL during a given month, the cheaper the unit shipment cost. Under the frequency discount structure, a customer did not pay a standard monthly route fee. Comparing to FeDex, FeDex forecasts expected volume of shipment, but DHL consider accumulated shipment.
Last, Loaded half-kilo is si
price that can help its positioning as brand for high-class.
3. Estimating Demand and Revenue
-Demand: Potential demand seems to be high considering the trend that cares about design and admires stylish and luxurious life.
-Revenue: Because of mass-customization marginal revenue is high
4. Determining Cost, Volume, and Profit relationships
Its production cost is relatively low an
volume of pair of lenses, scale of injection mold supply, number of salesman, etc
III. Company and Market Analysis
1) Company: Strength, Weakness, Opportunity, and Threat
ODI lens has certain features. First, ODI lens has advantages compared to debeaking, such as minimizing cannibalism, reducing feed cost as its strength. ODI lens has weakness as well. It is expensive which the fundament