다양한 유통 방식
기존에 대중적이지 않던
Fashion Flagship Store
전문성을 갖춘 차별화된 서비스
철저한 현지화
초기 마케팅 비용 절감
다양한 유통방식-> 정체성 부재
헤지스를 제외한 제품군의 낮 은 브랜드 인지도
경쟁사 빈폴과 폴로보다 낮은 헤지스의 시장 점유율
중국에
Global Imbalances :
The global imbalances refers to the large current account deficits of developed economies such as the United States and the large surpluses of developing economies such as China and oil rich economies of the Middle East and Russia.
Causes of the Global Imbalances :
- Events in the United States : Saving-Investment Imbalances
- Events Outside the US :
Inadequate In
Chinese medical equipments, 15% were purchased from 1970s and 60% were from 1980s which illustrates that it is time for them to replace the new medical devices. Since Chinese market has unlimited growth potential, it is foreseen that there will be an aggressive competition as well as a large opportunity for number of medical device companies. More than 2100 companies in 20 different countries suc
20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Bei