● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom
20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers an
2007
4. Introduction of major facilities
A. MAIN TOWER : Deluxe rooms offer a warm and comfortable space to relax, featuring scenic views of the Han River and Acha mountains. Offering a total of 589 rooms, Deluxe rooms are conveniently located on the 3th to 11th floor of the Main Tower.
Deluxe
Matthew
Mattew Ondol \340,000
\480,000
\380,000
B. SHERATON TOWER : The Sheraton Club
1. self-introduction
기본 what’s your name?, How old are you?, where do you live?
My name is Hong gil dong. gil dong is my first name and hong is my last name.
I’m 26 years old. I was born in seoul. currently, I live in busan alone.
학교 which school do you go to?, what are you studying?
I’m currently in my final year, majoring in Mechanical Engineering at 길동 University