2010 have used a mix of policy tools, including direct government intervention, the imposition of capital controls, and, indirectly, quantitative easing. While many countries have experienced undesirable upward pressure on their exchange rates and taken part in the on-going arguments, the most notable dimension has been the rhetorical conflict between the United States and China over the valuatio
because jeans’ main target customers are usually young people aging around 20s.
This is the reason we guess they cannot maximizetheir profit currently. We think that they need to reconsider their brand image strategy through marketing communication tools. Our group will further investigateLevi’s current marketing strategy and suggest our views.
3. Environment Analysis
(1) 5 Forces Model
Contingency
Force Majeure
Performance Measures
Anticipate Change
Xerox “Satisfaction at the Low End and Dropping”
2000 Employees Transferred to EDS / 700 Remain
After 2.5 Years 15% of Proprietary System Replaced (Global View)
600 Novell LANs installed
1000’s Desktops and Printers Replaced
12 Person Xerox Team Established to Manage
Contract Amended in Sept 1996
reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday.
20%
단조롭고 볼거리가 없다 2 10%
합계 20명(총 응답자 80명) 100%
After analyzing the research data the most frequent answer to the reason for not participating was because it is dangerous and it is difficult to enjoy. As trekking is a activity where you need a certain physical strength it is considered tiring to do on a weekend before going to work. Also as we are exploring