20s, 30s or over 40s.
3.3 Positioning
Because most American people should not know well about the alcohol drink, we will position the makguly with two concepts. At first, keeping pace with the well-being trend, we advertise it as nourishing, harmless, and less-hangover. Then we use the product differentiation as a second concept with its unique white color and taste of Orient. So our ma
hangover
-> respond changing alcohol culture norrow target market
-> weak so ju
-> target to woman and man who not familiar with soju.
t alkali return water stability verification
there is unconditional competitor
->need to differentiation marketing narrow target market
-> encroachment possibility
Chamisul can also perform marketing which is targeting the senior(old people)
Brazilian way of drink is to drink with friends, family and enjoy the atmosphere. By selling makguli in Brazilian bar, they could drink low alcohol and enjoy talks with their friends and family without worrying about hangover next day and share ideas about the drink.
→ Awareness ↑, Easily accessible to customers
→ Plan to increase interest by selling
beside the MELONA ice-cream
20s, wearing jeans,
knock-off Polo shirts, and cowboy boots, wait patiently in
the car.
JAVIER
I had that dream again.
A long pause.
MANOLO
Which one?
Another long pause.
JAVIER
Where my mothers suffocating.
They continue to wait until there is the sound of a JET
ENGINE. It grows LOUDER as it approaches.
EXT. THE POLICE SEDAN - DAY
The shadow of a large plane crosses the desert floor. Then,
an ol
0. Summary
Glaceau Vitamin Water owned by Coca Cola is currently focusing on 10-20s female customers for launching their innovative advertisement. With the fresh image of “water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill wh