20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
- Because of their lack of social confidence, they have high interests in their appearance and are sensitive about other people’s estimation.
- They could take self-confidence by managin
image.
*place
It means distribution-area rather than spot. Starbucks has 17000 shops at 50 countries. And it is not franchise but direct-management. So management is thorough. It aims young class, because that class buys goods regardless of price. Starbucks shops usually are located in landmark which is used appointment place. So people come to starbucks naturally.
*promotion
You know, st
공장에서 제조되는 것은 제품이지만 소비자가 사는 것은 브랜드이다.
제품은 경쟁회사가 복제할 수 있지만 브랜드는 유일무이하다.
제품은 쉽사리 시대에 뒤질 수 있지만 성공적인 브랜드는 영원하다
- Stephen King -
부라보콘 목표
흔들리지 않고 소비자를 끌어들이는 강력한 브랜드로 키우는 것
상호작용, 특히 기업 레벨과 개개인의 사원 레벨 사이에 진행상의 시차가 발생하 기 때문에, 이것을 계산에 넣은 개발계획을 수립하지 않으면 안 된다.
현대와 같이 사회가 복잡해지고 기업 디자인의 기능이 확장된 시대 에서는 이러한 단순한 요소만으로 기업 디자인의 전체구조를 논할 수 없으며, 이
(the name being a spoof of Safeway).
Two years later, John Mackey partnered with Craig Weller and Mark Skiles to merge SaferWay with their Clarksville Natural Grocery, resulting in the opening of the original Whole Foods Market on September 20, 1980. At 12,500 square feet (1,160 m2) and with a staff of 19, the store was quite large in comparison to the standard health food store of the time.