and 55% said they will and 16% said OK so 80% of the people who have heard gave a positive answer. In the other hand however 1 person from the people who have never heard of trekking said he/she will never take part in trekking and 4 people who have heard of trekking said they will never take part in trekking.
4-3-1. Customer Image
Even though the core customers of 20s and 30s have the tendenci
middle aged urban professionals.(1980년대 여피족 세대의 변화)
- 저축보다 소비
- 80,90년대 라이프스타일(결혼,이혼,소비)에 크게 영향을 받음
- 차를 살 때 럭셔리 선택, 집을 살 때 시간적 여유를 가짐
Young again Market
Cognitive age: 자기자신을 인식하는 나이
Cognitivity younger older women:
- 강한 자신
people who are 65 or older which illustrates that it’s a country that requires constant update on medical care. As the population continues to grow andpeople continue to age, the underlying demand for healthcare is also expected to increase.
The medical device industry in China was valued at $15 billion in 2009, accounting for more than 5% of global medical device industry and by 2016, due
and cass ice light.
②Product properties
-OB blue
Unlike other beer, the other is geared towards a smooth and rich taste.
-Cass
Young people in their 20s prefer spicy crisp refreshing taste-oriented, and Cass line product cass Red has high alcohol products, cass light has low-calorie.
In addition, For young people and women consumer to find refreshing, are being launched Cass Lemon
and New York. We will build up the W-shaped roads in each city which are perfectly adequate for walking exercise. In these roads, we will be equipped with some banner which informs benefits of our products as ‘walking shoes’. The last objective is 20 percentages increase of sales volume in walking shoes industry in 2 years. It sounds little difficult to achieve, however we are convinced that