20th Fox
- Total Asset : $60,931.00 - 2012 - (U.S. Dollars in Millions)
High entry barriers for the new entrants
Requirements for high capital resources
To enter media industry, new entrants need high capital resources
- The threat of new entrants is low
News corporation has abundant funds, M&A experiences and
management abilities
- News Corp has overwhelming superiority
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
model, a concept to follow suit, it alleviates the burden of expenditures. Fewer burdens on the financial matter including reduction of production cost and overall expenditure can lead to further investment of followers’ management situation. For example, followers can invest their extra money to developing other innovative strategies (Successful followers do not mindlessly copy the methods b
I. Introduction
Recently, increasing of interests on appearances and making it commercialized, appearance became a hot issue. This aroused women to desire beauty and consumption on beauty products. Mass media provides discussions to public and the public form feedbacks that project his or her appearances onto the discussions and images. Especially, visual media serves as mirror that reflects