the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai de
2) Targeting
JIN Air’s targeted consumers are young people between 20and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
20평방킬로미터의 좁은 면적에 2백60만 명의 적지 않은 인구가 살고 있는 곳이 싱가포르이다. 면적과 인구를 함수관계로 생각해볼 때 싱가포르는 주택난 때문에 허덕여야 하지만, 싱가포르 대부분의 시민들은 4인 가족이 평균34평의 아파트에서 쾌적하게 살고 있다. 우리나라의 주택공사에 해당하는 `주
The messages of all advertisements which are dealt in this report are entirely our thoughts like we mentioned above. Therefore, the actual messages could different from those in this report.
SENS has stressed technological functions of laptop computers on the advertisements because they think that laptop computers are included in 'high-involvement/thiking products',then consumers are Rati
the people who have heard gave a positive answer. In the other hand however 1 person from the people who have never heard of trekking said he/she will never take part in trekking and 4 people who have heard of trekking said they will never take part in trekking.
4-3-1. Customer Image
Even though the core customers of 20s and 30s have the tendencies which match our products they did not give a p