20평방킬로미터의 좁은 면적에 2백60만 명의 적지 않은 인구가 살고 있는 곳이 싱가포르이다. 면적과 인구를 함수관계로 생각해볼 때 싱가포르는 주택난 때문에 허덕여야 하지만, 싱가포르 대부분의 시민들은 4인 가족이 평균34평의 아파트에서 쾌적하게 살고 있다. 우리나라의 주택공사에 해당하는 `주
2005
Franchising shop - one of 66 franchising shops in Korea
- Total Quality Management: Consistently managed process
and quality within corporate level
- Scale of Economy: managing and delivering ingredients everyday from the head quarter, pricing commonly as a low price strategy.
Menu and price – 10 kinds of Burgers & 9 Kinds of Sandwiches
: F
improvements since 1996 each year. In 2007, the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in o
● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom
20s and 30s who were capable of purchasing medium priced perfumes. It positioned itself as a perfume with relatively low price compared to those of Dior and Chanel, but possessed high quality that consumers would want at the same time. This positioning even had a big impact on teenagers, allowing Lolita Lempicka to be a brand that became popular amongst young women.
4P
Product- Lolita Lemp