20 %
o 20- 25 %
o More
18. Are you willing to buy second-hand products online?
o Yes
o No
o Maybe
19. How long do you prefer to have for return period? (minimum)
o 7 days
o 10 days
o 15 days
o 20 days
o
20. Are you willing to buy a electronic product from a certain site if you have to register for membership?
o Yes
o No
o Maybe
21. Why is the reason you don’t
20s. Then we decided our research objectives, and organized questionnaire based on these research objectives.
Based on the identified problem found by the focus group, we constructed survey questions. This survey enabled us to find the specific knowledge about the problem and achieved our research objective. We tried to get as many surveys done in school so that our result can be more accurate
3.2 Survey & Questionnaire Design
3.2.1 Form of Response
Our team designes the form of response into 3 categories; Open question, Preference indication, Multiple questions. Referring to the survey sheets, open questions include number 1, 13, 19, 20, 22. These questions don’t influence respondents’ opinion from pre-specified categories, so our team can get versatile and wide range of respons
Questionnaire & SPSS Output
【1】 Introduction of KTF Show
1. Of total mobile phone market, Share and growth rate of 3G subscribers.
- 3G mobile communication’s total subscribers are nine million people in April 2008. Of total mobile communication’s subscribers, the 3G subscribers are 20%. And anticipate that 3G subscribers will exceed ten million p
buying behavior : Focused on beverage advertisements.
Population University students
Sampling University students who have been experienced buying and drinking ‘광동 옥수수 수염차’ and ‘남양 십칠차’
Period of conducting survey 2010. 05. 14 ~ 2010. 05. 20
Selected Area Such an university town; Shinchon, Hoegi (Where a lot of floating population)
Survey Method SRS Method