2010 G20 Summit’s PR advertisings and public’s perception towards the event.
Significance of the Research
This research holds its significance for two reasons. First of all, the timeliness of the research can enhance the profoundness of findings. It was Korea’s first experience hosting G20 summit and we must review our strategies. Evaluation of internal PR communication targeted t
indoor environmental score of buildings and occupants' satisfaction, and research about the correlation between criteria and satisfaction. Second, we will compare and analyze between satisfaction of LEED buildings and non LEED building’s, and research effectiveness of LEED certification. As a result, we will suggest development to indoor environment of green office buildings for more human.
Summary
The research aimed to measure the Naver Band’s consumer perception within the Korean market targeting the university students in 20s. By gathering market information by secondary and primary research, our group wanted to find out the current situation of Band’s repeat usages but not leading to actual usage. By the analyzing the data by the research, our group would like to provide
20대 여자 대학생 12명을 무선 표집하여 설문조사와 Focused Group Interview를 실시하였으며, 참여자들의 상호작용을 통해 좀 더 솔직하고 심화된 의견을 수집하는 연구를 실시하였다.
2. Literature Review
남성의 화장에 대한 여성의 인식과 태도에 관한 연구문헌은 대부분 정량적 연구들이 주를 이루었다. 설
Research Process
2단계. 이상적인 20대상(인간상)을 3개의 차원(내적기능, 대인관계, 외적관리)으로 분류하고 각 차원들 안에서 나올 수 있는 세부구성요소들을 정의함 → 텍스트를 코딩 하기 위한 평정자 훈련 실시
1. 내적 기능 차원=이상적인 20대가 가져야 하는 내적 기능들
① 적극성 : 긍정적이고