2010) As companies carry this burden, it is important to prepare for the aftermath of a failure Not only when they fail but also, the initial cost should be considered to be financially backed up.
FAST FOLLOWER: ADVANTAGES, DISADVANTAGES AND CONDITIONS
ADVANTAGES
When starting a business, fast followers imitate the working methods of a successful precedent. This precondition guarantees the
D. Effects of CRM implementation
i. Improved financial position
If customer relationship management system is implemented successfully, a company is expected to improve in terms of finance. Firstly, CRM allows companies to obtain new customers, maintain the remaining ones, and increase the money the current customers spend. As a result, company’s revenue increases.
Customer relationshi
Until 3Q11, SKT can sustain its market position in the feature phone market
After 3Q11, SKT can make competitive advantage in the smartphone market
- In terms of number of smartphones
SK Telecom(SKT) competes fiercely with KT and LG Telecom in Korea smartphone market. At present, KT and I-phone take a first market share, but SKT penetrated in the smartphone market through Samsung Electr
1. VoIP
Skype…
2. PDA phone
Palm…
3. Features phone
Nokia, LG …
1. Carriers
AT&T …
2. OS providers
Linux, WM…
3. Hardware makers
Intel …
1. Establish mobile manufacture: LG, Samsung
2. Software giants: Google, MSFT
1. More companies enters…
2. Strong brands and finance
Mission:
"Apple is committed to bringing the best personal computing
Smartphone Application
강점
보조 device를 활용할 필요가 없어서 간편
휴대하기 용이함
의지가 약한 사람도 쉽게 건강관리를 할 수 있음
스마트폰의 주 사용층이 20대-30대이므로, ‘미드미’의 타겟을 생활이 바쁜 젊은 직장인층으로 설정
Target : 20대~30대의 바쁜 직장인
타겟층의 특징
웰빙 등의 트