2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
2001. Due to that Brazil even conducted the electric
power allocation system.
2-3. Foreign affairs
Argentina, a major economic partner of Brazil, met the worst social and economic crisis on
December 202001, since the Great Depression. Three presidents are turned over in two weeks on
responsibility of financial crisis. During the last week of 2001, the
20 % in developed countries. Moreover, high grain price causes social insecurity. For example, citizens came out and demonstrated against rising price of tortilla, which is staple food of Mexico, made from corn.
Korea is not an exception from this situation. Korean situation is also vulnerable because of its low self sufficiency rate in agriculture. In other word, Korea is highly dependent on g
KLM surprise
1 현재 위치 업로드
소비자들이 자신의 위치를
Forsquare나 Twitter에 공유한다
2 선물 선정
SNS 상의 고객 활동을 통해
고객의 특성을 파악하고
이를 반영하여 개개인의 선물 선정
3 위치 추적 & 선물 전달
주인공이 있는 위치를 추적해
깜짝 선물 전달
고객 간의 대화 경청
고객 간
2. Social study
** 급성 골수성 백혈병
* 급성 골수성 백혈병?
- 골수나 말초 혈액에 골수아세포가 20% 이상 차지 하는 것
* 원인
- 흡연, 유전적 소인, 방사선조사, 화학약품 등에 대한 직업성 노출
- 항암제 등 치료약제
- 아동기에 급성 림프모구성 백혈병 치료를 받은 경우에도 위험요인이 증가