3.2 Survey & Questionnaire Design
3.2.1 Form of Response
Our team designes the form of response into 3 categories; Open question, Preference indication, Multiple questions. Referring to the survey sheets, open questions include number 1, 13, 19, 20, 22. These questions don’t influence respondents’ opinion from pre-specified categories, so our team can get versatile and wide range of respons
Questionnaire & SPSS Output
【1】 Introduction of KTF Show
1. Of total mobile phone market, Share and growth rate of 3G subscribers.
- 3G mobile communication’s total subscribers are nine million people in April 2008. Of total mobile communication’s subscribers, the 3G subscribers are 20%. And anticipate that 3G subscribers will exceed ten million p
and third mailings were sent only to firms who had not yet responded. Each wave contained a copy of the questionnaire and modified cover letter. No explicit incentives were provided. In addition to returned questionnaires due to faulty addresses, follow-up phone calls were conducted to assess non-response. Results indicated that 20 percent of the questionnaires did not reach their intended respon
and 3 correspondents were in the age range of 50-59 years old. However, there was 1 correspondent that did not fill in the age range, therefore there is one missing system.
2. G e n d e r
Frequency Percent Valid Percent Cumulative Percent
Valid Male 76 40.2 40.4 40.4
Female 112 59.3 59.6 100.0
Total 188 99.5 100.0
Missing System 1 .5
Total 189 100.0
We have asked about th
and lack of repeat usage among the 20s. Then we decided our research objectives, and organized questionnaire based on these research objectives.
Based on the identified problem found by the focus group, we constructed survey questions. This survey enabled us to find the specific knowledge about the problem and achieved our research objective. We tried to get as many surveys done in school so t