● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom
Kong 20 May 2007.
A confirmation of our brief tetetransmission of
(3) IRREBOVABLE LETTER OF CREDIT
(4)CREDIT NO.(Issuing Bank`s No.) HKH207888
(5)Date and place of expiry 30 SEP 2007
At counter of bank in Seoul
(6)Applicant
Ito Man Co., LTD.
801 Wing on Building. 13 Des Voeux Road C
Hong Kong
(7)Beneficiary
KANGNAM TRADING CO., KTD.
159, Sansung-dong, Kangnam-Ku,
Seoul, Korea
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Busan's premiere five-star establishment whose popularity with local and international travelers led to the opening of an Extension in 1999. It has garnered numerous awards including The Golden Key in interior design by the American Hotel & Motel Association in 1989, the best Hotel in 1992 and again in 1996, and the Best Beach Hotel in Korea by the Korea times in 2000. After opening of the extens
4) When is the Commodore Hotel's peak season? For what reason?
= Our peak season is from September until November. Because a variety of events are held in Busan(e.g. PIFF, Jagalchi festival). In July to August, It's not peak season but, rooms are almost full. Because many people visit Hae-un-dae, many guests come here to avoid crowd attract reasonable price and to attract reasonable price.