invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence.
We take chances. We exceed expectations.
We help dreamers dream.
Ⅱ. 3C
1. CUSTOMER
Present PS2’s main customers are male who live in the urban area and from their 20s to 30s who are economically independent. Our team has analyzed these customer’s behavioral and psychological attributes.
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
yen(Japanese money) yuan’s (Chinese money) exchange rate revaluate
W
Low brand value
Lack of differentiation
UNIQLO provides good quality products with inexpensive price
Various Designs– Global R&D center in Tokyo, New york, Paris, Milano
Focus on Simple & Basic style – Beyond nationality, gender, age, class
High Quality Strategy – Strong connection with partner
customer for their personality. Also, it has advantage that targeting each age group. That is, Yepp’s current marketing strategy is that make use of micro trend strategy, it is compared that ipod makes use of macro trend strategy.
2> Low Price
- Yepp has launched strategy that quality of goods is good (It sometimes has high-value), but their prices are low. That is, Yepp has launched
점증하는 구매력
미래 소비의 중심
생애 가치 (LTV:Life Time Value)가 큼
Cyber 소비의 중심
소비에 대한 정보 다량 보유로 Netizen에 영향력을 행사 (Prosumer)
구전 마케팅의 중심
기업의 브랜드 관리를 목적으로 개설을 한 커뮤니티 (기업 개설형)
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