2003)
Forbes지 선정: 고객만족도 1위 레스토랑(매년)
=> 무한한 가능성을 지니고 있는 외식산업에서
후발주자로서의 약점에도 불구하고, 1위가 된 아웃백의
성장 비결을 7P를 중심으로 살펴보고, 향후 마케팅
전략을 제안
Ⅱ. 국내 Family
restaurant
restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever b
restaurant is included as part of total restaurant industry.
Family restaurant’s market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Localized dishes
Abundance with luxury
Steak,
Eating: essential aspect of our lives
Globalization of American Restaurant Industry
Familiarity of Companies
Ex. McDonalds, Domino’s Pizza etc.
Well Known Characteristics of Industry
The average American eats out five times a week
Largest employer in the private sector
Recent economic crisis in Europe, North America and Asia, all posted negative sales growth during 200
I. 서론
(1)연구동기
-외식산업론의 수업을 들으면서 평소 인상깊게 생각하던 패밀리 레스토랑 빕스를 선정하게 되었다.
빕스의 고객을 대하는 서비스 마인드를 이번 과제를 통해 배우고,
또한, 외식업계에 대한 폭넓은 지식을 쌓을 수 있는 계기가 되었으면 한다.
(2)연구 방법
- 여러 외식관련 참