2007, the Korean luxury goods market totaled 3 trillion won, ranking 3rd in Asian market (following Japan and Hong Kong) and occupying 2% of world economy. Korea’s luxury goods market is composed of department stores, brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being obse
brand stores. In Korea, there is one flagship store and about 20 direct shops-in-shops.
The advertisings
Alessi favors quality to the detriment of quantity in its magazine, newspaper and TV advertising, maybe because the target segment is very specific. For example, in the case of magazine, the quality of magazine where the advertising appear and its privileged position on it (generally in th
20’s and 30’s
3. Consumers of the middle and upper class
4. People who respect fashion and are sensitive to trends (foreign brand manias, trend-setters who try to be different from others)
Also from the research, Wizwiz was able to find out that the group of consumers that were interested in foreign goods generally resided in the Seoul area district, particularly from the Kangnamgu area.
They began separate line:”Skin Supplies for Men”
The company achieved another breakthrough
event
The Companies became a public company
Employs over 20,000 people, sales topped
$8 billion.
Luxury brand power an
20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose that segmentation for targeting. Then Saturn released utilitarian models low priced. But, Saturn also advertised company's images for old people.
(new)
→ import-intenders
→ High-end customers.
→ Luxury loving people.
Saturn has always been the one brand in the GM lineup suitable for attracting import-i