community service activities and traffic safety campaigns with youth expedition launched eco, and event of experiencing eco-friendly vehicles.
- Financial goals
1. To obtain sales of 18,000 cars in 2008 (10,000 for domestic demand, 8000 for export)
136,000 cars in 2009 (36,000 for domestic demand, 100,000 for export)
2. Increase market shares to 40% in the
domestic RV market.
Market Analysis
국내 내의 시장 특징, 사회문화적 배경
현재 속옷 시장은 Fashion Sensitive 인구 증가, 감성 추구 극대화, 노출 패션 붐, 여성의 사회지휘 향상, 20~30대 고소득 계층여성 증가, Global Market 확산 등의 사회 문화적 트랜드에 입각해 발전하고 있으며, 현 상태에서의 국내 속옷 시장의 주요 트
because jeans’ main target customers are usually young people aging around 20s.
This is the reason we guess they cannot maximizetheir profit currently. We think that they need to reconsider their brand image strategy through marketing communication tools. Our group will further investigateLevi’s current marketing strategy and suggest our views.
3. Environment Analysis
(1) 5 Forces Model
20’s.
Isn’t natural always better?
Not always.
Clinique seeks out the best of nature
When it’s best for skin.
Start: As a pharmacy that created ointment from herbs/natural ingredients.
Development: Create efficient products with the help of medical information.
Marketing: Employees are wearing white gowns
in order to show their professionalism.
20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose that segmentation for targeting. Then Saturn released utilitarian models low priced. But, Saturn also advertised company's images for old people.
(new)
→ import-intenders
→ High-end customers.
→ Luxury loving people.
Saturn has always been the one brand in the GM lineup suitable for attracting import-i