20-40 years old people.
What do customers do with the firm's products?
These days, people are interested in the health. So many products which focus on well-being have been produced such as the organic food. The customers who drink Gorosoe water want to be healthier and prevent the disease. Gorosoe water has lot of nutriments. So the customers can have the desired effect from this product.
● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom
1. 이동통신의 개요
1-1 이동통신이란
무선통신이란 공간을 전송매체로 하는 통신으로 송신측에서 정보신호를 전자파에 실어서 공간에 방사하고 수신측에서는 공간을 거쳐 전송되어온 전자파를 수신하여 원래의 신호를 검출하는 방식의 통신이다. 또한 전파를 매체로 해서 통신하기 때문에 사
aging the society. So people show interest in anti-aging product and this market is broader. Third, further more many customer doesn't buy cosmetic through door-to-door sale. Over 93% of cosmetic are sold through department store and retail outlet. So we need to change sales strategy adjusting this trend. Fourth, Major customer group are change. Now cosmetic industry's main customers are 20s and
20s and 30s enjoy very active leisure activities. But because of the lack of free time their leisure time is limited.
Even though they have many different interests they do not stay interested in one interest. As they usually hang out with friends and peers so the WOM is great.
4-2 Customer Needs
As trekking is done outdoors it is important to keep the participants physical health intact to ac