1. Introduction:
1.1 What is Global Warming?
Global warming is the rise in the average temperature of Earth's atmosphere and oceans since the late 19th century and its projected continuation. Since the early 20th century, Earth's mean surface temperature has increased by about 0.8 °°C(1.4°°F), with about two-thirds of the increase occurring since 1980. Warming of the climate system is u
Our Strategy move to the UCC ?
일방적으로 정보를 쏟아 붓는
Mass Marketing 의 시대 종말
Interactive communication based New Marketing strategy
기업의 ‘UCC 공모’로 극대화됨
New Trend- user created contents
UCC란
사용자 제작 콘텐츠(User Created Contents)의 줄임말로
사용자가 순수한 열정
image only when you change your body, skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other te
the people who have heard gave a positive answer. In the other hand however 1 person from the people who have never heard of trekking said he/she will never take part in trekking and 4 people who have heard of trekking said they will never take part in trekking.
4-3-1. Customer Image
Even though the core customers of 20s and 30s have the tendencies which match our products they did not give a p
20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose that segmentation for targeting. Then Saturn released utilitarian models low priced. But, Saturn also advertised company's images for old people.
(new)
→ import-intenders
→ High-end customers.
→ Luxury loving people.
Saturn has always been the one brand in the GM lineup suitable for attracting import-i