the export of popular culture.
The Beginning of the korean wave
Why did Korean pop culture became so popular?
Reasons to Korean dramas becoming popular.
1,The fact that Korean dramas are emotionally powerfull,
and that is what most Asians enjoy.
2, Korean TV dramas are infused with urban middle-class scenes as
representations of modernization and there are many young
the rest Europe
Concept of renaissance
first used by the Swiss historian
Jacob Burckhardt
“ Renaissance = 14th-15th century Italy
as the birthplace of themodern world & revival of antiquity”
After 19th century,
term Renaissance
“a cultural movement of 14th~17th century
beginning in Italy,
Image of the universal family
-Living with family in the kinship of couples, parents, children, brother, and contact is made by the community or members
-Groups to share special feelings with other groups that are separated
-Family transcend time and space exist on the fundamental group and universal social institution
0. Summary
Glaceau Vitamin Water owned by Coca Cola is currently focusing on 10-20s female customers for launching their innovative advertisement. With the fresh image of “water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill wh
the man who of all Modern, and perhaps Ancient Poets, had the largest and most comprehensive soul." Essay of Dramatic Poesy
(3) Joseph Addison, 1712: "Among the English, Shakespeare has incomparably excelled all others. That noble extravagance of fancy, which he had in so great perfection, thoroughly qualified him to touch...." Spectator no. 419
(4) Thomas Carlyle, 1841: “From Paramatta, fr