different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
12. Decision making process
1)욕구 인식: 새로운 휴대전화가 필요함
2) 정보수집
① 광고 TV, 라디오, 인터넷, 인쇄매체
② 인터넷 각 브랜드의 홈페이지, 가격비교 사이트, 사용후기
③ 주변인의 의견 친구들, 부모님, 통신사에서 일하는 친척분
④ 대리점 직접 방문하여 만져보고 체험하며 점원에게 질
means to provide products to customers by reasonable price through innovative system from design and plan to sale, distribution and produce.
SPA brands have these following strong points.
1) A company can manage all the process of planning, producing and even distributing.
2) Through 1, they can cut down their production cost.
3) Selling their own brand item in their own shops.
4) Skipping
process>
2. Access from smart phone
Second point is that, smart phone accessibility. Both of them, E-mart and Home-Plus offer smart application through QR code(which means recognition the code through smart phone camera). If user has application (E-mart or Home-Plus), he can enjoy shopping by smart phone. However, E-mart web site is works better because it can be feasible without application.
meaning, and what do we mean by that? -> 이루어진 평가가 의미를 지니고 있는지, 그리고 그것으로 어떤 의미를 가지는가?
* If we build our risk assessments process to be relatively simple to use, will it produce anything of worth? Alternatively, if we build a comprehensive and complete risk assessment model, will it be so complex as to be impractical, and therefore