Icebreaker: The China Entry Decision
Icebreaker의 창시자이자 CEO인 Jeremy Moon은 뉴질랜드 웰링턴에서의 18시간의 비행은 그를 녹초로 만들었지만, 매해 반복되는 여행으로 이곳 상하이에 제품을 판매하고 있기 때문이 아니라 제품의 자료를 얻기 때문이며, 2008년 올림픽을 기념하는 베너를 보며 중국시장에 진출
Purpose of the Study
To put China’s catch-up strategies into international comparisons.
Washington Consensus;
East Asian model;
To figure out the uniqueness of Chinese catch-up strategies: Beijing Consensus?
To assess Prospect of China
Explanation on China’s Catch-up
Traditional explanation on China’s reform success
Took advantage of ‘comparative advantage’ in lab
China market
It’s very important that sustaining sales by getting confidence from customers. To restore broken trust because of melamine crisis from customers, careful customer relationship management is required.
4. Conclusion
However, in this situation, dairy supply chain in China is crowded with lots of minor middlemen agencies, it’s hard to find reliable agency and outsource dist
There existed a high degree of competition among government
The Chinese government emphasized social profitability more than economic profitability
The over-Employment problem
- The China compel rule - Five days a week
- This rule affects over-employment
Market penetration level
China Color TV penetration rate
Total households - 41%
- 80 million urban households -80%
- 220 m
1987, started off as STM (System Technology Management)
: JV between LG & EDS (50:50)
In 1995, renamed LG-EDS System
In 2001, acquired EDS’ 50% share
renamed LG CNS
Since the end of 2000, emphasis on overseas business
: established local entities & JVs in US, Japan China, India, Malaysia, & Europe etc.
CEO
Shin, Chae Chol
2006, CEO
1996, CEO-IBM Korea