of users. However, recent statistics show that its market share has gradually decreased due to a multiple of reasons. We chose NATE because it is the third largest one in South Korea, and it has lost its way when Cyworld started to fall. It can be attributed to the fact that Cyworld did not follow the trend of openness. That is why a new profit model is desperately needed by SK. Since more people
of the same year. It is now the head office of Lotte Department Store. Since opening its first store, Lotte has gradually increased the number of department stores all over the country and has recently started business in China. It is currently planning on making inroads into the foreign markets, including those in Russia, Vietnam, and Indonesia. As of today, Lotte Shopping Corporation owns 50 de
of brewed coffee focused on coffee shop raises demand for import of all coffee and high-quality coffee of various countries. Also, with more importance of coffee beans quality, high-price coffee made in a country like Colombia is imported more than a country like Vietnam.
2) Domestic coffee shop brands.
A thing that is remarkable with growth of brewed coffee market is increase of the number o
set by the RSC i.e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the work force. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment.
Ⅲ. BCG Matrix
(1)Present situation
(2)Direction of strategy's establishment
Ⅳ. Current state
1.Star
(1)Lotte Confectionery
Lotte Confectionery has been growing nationally. And it is trying to achieve a goal that Asia number 1 the confectionery in 2018. Lotte Confectionery built infra to target foreign market by build new factories at China, Russia and Vietnam last yea