편의점(Convenience Store ; CVS)
소비자에 대한 편의성을 세일즈 포인트로 삼고 Road Side나
주택가에 입지하여 식료품을 중심으로 다품종 소량 판매
밝고 깨끗한 이미지와 친근한 접객태도로 장시간 영업하는 소규모 점포
도입된 지 20년
1996년 유통시장 전면개방
재래시장,
편의점의 개념 및 정의
편의점 (convenience store : CVS)
고객에게 편의를 제공하는 공간, 모든 업종의 상품을 편의성이라는 이름 아래서 통합 판매하는 유통업태
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편의점의 MD 란?
Retail MD (merchandiser)
상품 기획 및 개발로부터 시장 도입에 이르기까지 일련의 마케팅 활동을 수행하는
2. Scene Analysis
(1) Convenience store Scene
1) Explanation of the scene
Whenever Jae Hee goes to the convenience store, employee always asks questions like ¡°Do you have a discount card?¡± and ¡°Do you have a point card?¡± Jae Hee is always asked questions by employee repeatedly. Jae Hee seems that he doesn’t have any discount card or point card. But, she is always asking th
convenience, and a large selection. In its first month, CDnow made a $14 profit from $387 worth of business
At the time, the Web was only beginning to emerge as a platform for commerce, and the main way to promote a site was to get it listed on NCSA Mosaic’s “What’s New” Page or on the Global Network Navigator’s Whole Internet Catalogue site. Then, as more e-tailers began to set up sh
store, medium to low priced casual stores integrated with large supermarkets
• Supermarkets : High quality supermarkets that sell high quality consumable goods from department stores separately
• Convenient stores : Café type convenient stores with café and fastfood integrated
2. Confusion of Identity due to the Complex Market Structure
1) ‘Business Identity’