there are four IBIS hotels in Korea, two in Myeong-dong and Gangnam in Seoul, one in downtown of Suwon, and the last one in center of Busan. Third, IBIS hotel has very specific target in our opinion. For example, IBIS Ambassador Myeong-dong’s target market is mainly tourist from Japan and China, and IBIS Ambassador Seoul which is located in Gangnam is targeted at and purchased by business men.
*Samsung Electronics Strategic Analysis
Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry, and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry. It is our opinion that Samsung should
3. Google’s self-censorship: “the greatest amount of information possible” or “being evil?”
All internet companies doing business in China adhere to government regulations under the ‘Golden Shield Project’. Chinese authorities intensified access control to certain IP addresses and politically sensitive information. It is opposed to Google’s long-standing mantra “Don’t be evi
external environment while the economic structure has changed. In addition to globalization in a rapidly aging nation, and women's expanding participation in the labor market, there are variations in the labor market. The realization of equal social welfare, the establishment of industrial democracy and a self-labor movement, shows conflicting industrial relations characterized by recurring extre
related practical marketing strategy. So we wanted to apply what we learned about marketing to real Apple Ipod’s. This term paper mainly concerns about core concept and strategy by Apple – mission statement, STP analysis, external – internal analysis, and 4P analysis.
II. Mission Statement of Apple Computer
Q. 1 - Apple’s mission statement
Apple Computer is committed to pr