경쟁사 가입자 Churn-in
Data 정액제 경쟁력 기반으로 Data 사용량이 많은 DoCoMo의 High-end 가입자 Churn-in 유도- DoComo Churn out Rate: 1.17%(’03.12) 1.37%(’04.3)
Data ARPU 상승 및 가입자 구조 개선
도입 초기 ARPU Ceiling 효과로 ARPU 하락요인이 존재했으나 High-end 가입자 Churn-in 및 Low-ARPU 가입자의 정액제 유입으
3. Plot of the movie, the Godfather
The story begins as "Don" Vito Corleone, the head of a New York Mafia "family", oversees his daughter's wedding. His beloved son Michael has just come home from the war, but does not intend to become part of his father's business. One day, there was an attack from rival to assassinate Vito Corleone. Because of this assault, first son Sony became a leader for a
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
당시에 나온 ‘민간인 격리 명령서’라는 공문은 이렇게 시작된다.
“샌프란시스코 지역의 모든 도시와 카운티, 캘리포니아 앞에 명시된 지역에 거주하는 일본인들은 전원 1942년 4월7일 정오까지 추방될 것이다. 어떠한 일본인도 이 지역에 들어갈 수 없으며.”
이 공문을 손에 쥔 캘리포니아