Problems 1.
Dogmatic and Powerful Executives
In 2002, government privatized
a public enterprise of KT.
Although KT was privatized for change,
KT’s overall culture had vestiges of public enterprise yet.
There were lots of request for executive appointment and also they often employ people through the nepotism.
These problems cut off communication between executives and employees.
I. Introduction: Corporation KTKT was founded in 1981. after 1997, they reorganized their business structure from wire telephone centered structure to telecommunications and internet centered structure, and they expanded the telecommunications business. In 2002, they concentrated to construct high-speed internet. KT has building global network.
KT was the best telecommunication company in Kor
KT 등
⑦공격적이고 독특한 프로모션 전략
– 스타마케팅광고(이효리,아이비), 이벤트(행운경매)
2)경쟁사분석
①옥션
-업계 1위. 2006년 상반기 매출 787억원
-시장 선발주자로서 높은 인지도
②다음온캣
-포털 업체 중 처음으로 오픈마켓에 진출(2005년 5월)
-매출고속성장(3,800만
고객만족경영대회 최우수상 수상 및 최고경영자상을 수상하였고, 2001년 6월 김천 원료공장이 ISO(국제표준화기구) 9001 품질 경영시스템 인증을 획득하였다. 2002년 3월 한국인삼연초연구원 흡수ㆍ통합하여 중앙연구원과 경영연구원을 설립하였으며, 2002년 12월 KT&G로 사명을 바꾸고 민영화를 완료하였다.