I. Introduction
1. The Land Rover
Land Rover now is well-known automotive company, known for the best SUV specialty brand. It has been leading the market for more 60 years suggesting the standard of 4WD(four-wheel drive) in the market. Land Rover's parent company is the Rover group which is the largest auto company in UK. Land Rover has persisted producing 4WD since its first launch in 194
of giving them liberty of pricing decision.
Definition
Incentive to doctors who make decision about pharmaceutical prescription
The goal of this policy is increasing a sense of cost to doctor and improving medical treatment.
Characteristic
Doctors are able to get an incentive when they make a goal that follows the guide-line or expends some cost subject to budget.
Direct way: Affecting
1. Intoduction of Lottemart
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all ofthe
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary start
The Swatch Group의 의사 결정 과정에 대해 논의해 보고자 한다.
1. Analyze the national competitiveness of Switzerland, Japan, and U.S.A. in the watch industry using Porter’s national diamond framework.
Switzerland
요소조건(factor conditions)
스위스는 전통적으로 시계 생산이 잘 발달된 나라이다. 전통적으로 보석 가공에 강했던
The sales of 2008 : 1,264,215,000,000 Won
(increased 164,000,000,000 Won compare with 2007's sales )
The number of milk cow : 144000
Thevolume of sals : 7,930,000/day
The number of employees 1,964person
Organization map of Seoul milk
Ⅱ . Environment analysis
1. Milk market analysis
a. Milk Market Structure
Milk in the country has become the one ofthe most popu