2. Vision & Business Idea
IKEA company’s vision is to create a better everyday life for the many people. Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford customers. The basic thinking behind all IKEA products is that low prices make well-designed, func
Manufacturing IKEA Style
In recent history many companies tried to streamline their operations by closing plants and outsourcing production. IKEA has thrived because it took a different approach. As the company's territory expanded worldwide, their network of suppliers and manufacturers grew with it, with IKEA sourcing local materials whenever possible.
There are currently 1,220 suppliers in 5
Rapid urbanization after WW2
Things got tighter
A modern IT network enables to share info efficiently
Environmental pollution is raising its head.
IKEA offers flexible employment to meet the needs of co-workers and IKEA Company
Half of the co-workers work flexible hours or compress their work schedule, while others telecommute or job share (IKEA US)
IKEA wants that its employees focus on
2) 이케아의 절약정신
젊은 기업가로서 캄프라드는 직원들에게 절약과 주의를 게을리 하지 않도록 교육시켰다. 어느 날 저녁 엘름훌트에서 그는 한 계산대 여직원이 우표 한 뭉치를 치워 두지 않고 그냥 탁자 위에 놓아두는 모습을 보았다. 캄프라드는 우표를 집어넣고 그 자리에 우표 값 만큼의 동전
IKEA 제품의 특징]
부피가 큰 가구제품으로 물류비용 높음
파손 등 이동제약 큼
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[IKEA 전략]
디자인, 생산, 조립 全단계 물류효율성 고려
물류센터 자동화 및 철도시설 연결
- 연평균 2억 3000만㎥의 주문량이 처리
- 첨단 IT 시스템(100억 유로 투자)
* 창고관리시스템(WMS), 주문관리 시스템(OMS)
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