SWOT 분석
1.중국 , 일본시장 노선 경쟁력
2.서비스 우위- 5 Star Airline
3.Star Alliance Network 활용
1.원화강세
2.FTA/미국 비자면제 시행
3.주 5일제 확대
4.장거리 노선 수익성 개선
1.장거리 노선 Network 열세
2.High Yield 고객 기반 열세
3.신기종 도입 지연
1.고유가
2.항공자유화 확대
3.국내 외 지
4- Antecedent conditions of the Asiana’s conflicts
Before we deal with the conflicts of AsianaAirlines, it is necessary to identify some conditions that create opportunities for conflict to arise. As we know through the textbook, there are generally three conditions; communication, structure, and personal variables. If one of those conditions is fulfilled, the possibility of arising conflict
2-2. AsianaAirlines
(1) Business philosophy
Asianaairline which make an offer with fast and safety service to consumer think Airline's quality is based on safety and service, they have strong consciousness
(2) Management ideology
Customer's satisfaction with best safety and service.
Consumers' needs became more specific and competition is more intense. So they should
Abstract
This paper begins by examining the marketing strategy as a factor of success of Singapore airline, also called SIA. Then, we will explore SWOT at the domestic (national) and international level respectively. Furthermore, comparison with SIA and with Asianaairline will be discussed separately. Also we will mention about position of 4p. Last part, as the concluding part of this paper, wi
2-1. 경제적 측면
석유/화학, 항공, 해운 등의 국내 산업에 치명적인 영향.
특히 항공의 경우, 연료비 부담으로 인한 항공운임 상승.
2-1. 정치/법률적 측면
정부의 환율 하락 정책
국토 해양부의
국제선 취항 기준 규제 완화
해외 시장과의 교류 기반 마련
2-1. 세계적 측면
고유가