경영성과
해외 진출 현황
북경현대
BEIJING HUNDAI
향후 전망
미국(엘라바마 공장 신설)
- 생산 급증
중국
- 최대 생산 기지
해외진출 >해외 생산
해외 진출 현황 - 해외 생산 기지
기업소개
ABOUT HUNDAI
PERFORMANCE
GRPBAL HUNDAI
BEIJING HUNDAI
경영성과
해외 진출 현황
북경현대
BEIJING HUNDAI
향후 전망
해
Purpose of the Study
To put China’s catch-up strategies into international comparisons.
Washington Consensus;
East Asian model;
To figure out the uniqueness of Chinese catch-up strategies: Beijing Consensus?
To assess Prospect of China
Explanation on China’s Catch-up
Traditional explanation on China’s reform success
Took advantage of ‘comparative advantage’ in lab
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
현재 중국 경제구조는 투자규모가 지나치게 높으며이에 따라 경제성장에 따른 취업유발계수가 지속적으로 감소함
이러한 과잉투자는 장기적인 저성장, 경제 경착륙 등으로 귀착할 가능성이 높음
무경쟁, 독점 사업
: 생산성, 효율성 향상 유인 X
관료화, 경직화된 문화
: 변화의 대응능력 결