which is made up of organic bean. They opened up the new wrapped tofu market and got about 85% market share. However, After the appear of CJ 제일제당's ‘행복한 콩’, Pulmuone's market share was dropped by 53%. CJ still embarks on aggressive marketing campaigns to get more market share and Pulmuone also conduct differentiated marketing strategy by way of releasing various products.
War II. Recently, Economic purposes such as restoring slowdown of economy due to financial crisis and recovery of trade deficit are combined with political purpose and retaliatory currency manipulation in china and U.S. is on the rise. Extreme fluctuations of exchange rate of U.S. and china that account for a large proportion of exports in the export-dependent Korean economy cause Korean company
of wrapped tofu is increasing.
Our target is also wrapped tofu in two companies, Pulmuone and CJ Cheil-jedang.
② Current state oftofu market
Pulmuone enjoyed the effect of occupation as the first mover in traditional tofu markets.
After release of CJ cheil-jedang’s ‘행복한 콩’, Pulmuone’s market share was dropped.
CJ still embarks on aggressive marketing campaign
(2) KT, Skype in tug ofwar over cheap Internet calls
2010/06/02
KT Corp., the distributor of the iPhone in Korea, is at loggerheads with Skype, a leading Internet telephony operator, over the Luxembourg-based firm’s plan tooffer a cheap call service for the smartphone users, potentially curtailing telecom firm’s earnings.
Skype has released an updated mobile application, Skype 2.0,
due to high oil prices and domestic pressure
Existence of longstanding American Nuclear threats against North Korea
→ It self direct violation of international non-proliferation regime
(B) Failure to pay attention to conciliatory North Korean gestures
(C) Insistence upon Cold War perception – dualistic and militaristic
(ex) hawk engagement VS nuclear brinkmanship