social support and social connectedness have positive influence on user adoption of car sharing services. The use of car sharing services and satisfaction has significant influence on intention to reuse car sharing services as a mediating variable.
price than luxury brand’s cosmetics
Appealing to customers : ‘function’ not ‘sensibility’
Blind test between MISSHA’s cosmetics and luxury brand’s cosmetics
⇒ Result : MISSHA’S cosmetics quality is more
Giving satisfaction to customers
through low price and high quality
Increasing sales in short-term
→ Because this marketing is interlinked with recession
Based on human knowledge(experience)
Person to person & person to message
Interactive search service
that possible to voluntary participation
1.Correctly & quickly
2.Get a satisfaction
3.Visit Google again
Communicate based on
To be more friendly each other in offline community, using online community actively
offline content and brand strength.
또한 Lai는 소비자와 lifestyle service를 다루는 온라인 그룹인 Next Media와 함께하는 계획을 세웠습니다. Lai 는 홍콩의 소비자들과 작은 사업들이 그의 오프라인 content와 브랜드의 힘에 합쳐지질 소망했습니다.
Though his final objectives were not yet clear, Lai assumed, as ever, that careful listening
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to