공개API (Open Application Program Interface)
: 응용 서비스 계층과 통신망의 전달망 계층 사이의 표준화된 인터페이스
API는 개발자들이 프로그램을 쉽게 개발할 수 있는 만남점(interface) 또는 개발환경, 보통은 프로그램 개발에 필요한 라이브러리나 이를 활용할 수 있는 규약으로 구성
운영체제와 응용프
신한카드
Company Status
Shinhan Card is 1st credit card service company in Korea.
Asia No.1, Global Top 10
Promotion events, services are held in almost every field.
Employee : 3,400
Membership : 13,500,000
Product Asset : 17,200,000,000,000 won (17trillion won)
Sales Branch : 48
Customer needs is rising due to increased income. People want more than a product. Simple and clear
status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positionin
Service that is a combination of the characteristics broadcasting to public or private which can be used as a means of strengthen functions of multimedia and entertainment of Cell phone.
There are two types of DMB, Which is the ground wave DMB and satellite DMB. Ground wave DMB is a Digital broadcasting service that is transmitted through the transition tower on the ground and free watching serv
service, customer pay only about pickup costs. Under this approach, when effective marketing conducted, it plays a great roll. It cannot drive customer loyalty because there is no worry about volume discounts.
Second, DHL charged frequency discount structure. That is the more often a customer used DHL during a given month, the cheaper the unit shipment cost. Under the frequency discount structu