분위기 조성
여섯,
A/S&보증서.
저렴한 가격이지만, A/S서비스와
보증서를 제공
전략, SWAROVSKI
하나, 특정한 고객층을 겨냥한
포지셔닝 전략
둘, 다양한 브랜드&패션쇼와
콜라보레이션
셋, 스폰서 활동
넷, 광고모델 극대화(미란다 커)
다섯, A/S 서비스
여섯, 온라인 매장 활성화
We can know two important things about this interview. That is ‘inconvenience when carrying perfumes’ and ‘problems about practical use for brooches’.
Our company developed a new product
for customer who pursuit a beauty of feminine.
“Do you wanna have a fashionable brooch?”
“Do you wanna have a charming perfume?”
SWAROVSKI
4
4
3
4
15
TOUS
3
4
3
4
14
MIKIMOTO
4
4
3
4
15
AGATA
3
4
4
4
15
☞ we analyze MIKIMOTO, SWAROVSKI as a competitor.
▶ SWAROVSKI ◀
SWAROVSKI uses unique crystal technology, and they sell products such as jewelry like a general precious metal watch and jewelry, Home decorating, wedding accessories and sculpted doll, collection etc. SWAROVSKI
Information officer : You can take the Air Train from the airport, get off at the subway station, and then take the subway to Manhattan.
공항에서 Air Train 을 타고 지하철 역에서 내린후, 지하철로 맨하튼까지 갈 수 있다.
You : When does it start?
요금은 얼마나 나올까요?
1. 길 안내
Information officer : Good afternoon. How can I help you?
안녕하세요, 어떻게 도와 드릴까요?
You : Do you have a city map?
시내 지도 있나요?
Information officer : Of course, here it is.
그럼요, 여기 있어요.
You : I want to go to Broadway, but I would like a way to get there by bus or train.
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