“Social and Financial Performance Relationship” Model의 “Perspective3”에 의하면, CSP와 CFP, CR 사이에는 interactive relationship이 존재함.
여기서 CSP는 Corporate Social Performance, 즉 CSR을 의미함.
따라서 기업은 CSR을 통하여 Good Financial Performance와 Good Reputation을 얻을 수 있으므로 CSR이 필요함.
Operating performance & Financial position - HONDA
Preparing for the Future
global political and economic uncertainties
fluctuations in oil and raw material prices
movements in currency
strengthen its corporate structure
enhance its R&D, production and sales capabilities
more trust and understanding from society
performance via price. The premium market consisting of Mercedes Benz, Rolls Royce, and Ferrari, required high performance, outstanding service, and foremost, a strong brand name. Hence, Toyota motors used a new brand name ‘Lexus’ for their new product (LS400). The LS400 greatly succeed, recording amazing sales of 60,000 and led to Toyota motors including a 20% premium price to their future c
Corporate strategy: Growth Strategy
지금까지 Computer관련 제품의 업계 선도 기업으로서의 지위를 계속 이어 나가려는 전략 방안. 90년대 초의 기업 위기를 극복하고 핵심역량을 추스려 Concentration(집중화) 전략을 세우고 E-Business분야 시장을 선점하는 전략.
B. Business strategy
산업별 Solution중심의 영
Enforcement of connection between corporate objective/strategy and index
Availability improvement of attainment of goal
Securing balance between quantitative/immeasurable assessment importance by extension of weighted index
- Increasing the weight of essential quantitative index :10 20 points
Changing immeasurable index to quant