Intro
What is Motive?
⇒ 사람들이 어떤 방향으로 행동하도록 원인을 제공하는 동력의 집합 (Steers, Landy, etc.)
내용이론 – 동기부여에 작용하는 요인
‘WHAT’
과정이론 – 동기부여의 과정
‘HOW’
Expectancy Theory
- Definition
정의
⇒ 구성
Everybody is born with a program which enables learning languages
Actively functions until 13 years old
Language information should be input during within that period to achieve fast and efficient language learning
Critical Period : A certain time period one should be exposed to a foreign language to be fluent as a native speaker
The separation of the function of left brai
Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-term Orientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
What is Hofstede’s Cultural Dimensions Theory?
Hofstede’s Five Cultural Dimensions
Power Distance
Uncertainty Avoidance
Individualism vs. Collectivism
Masculinity vs. Femininity
Long-term Orientation
The Critics’ Response to Hofstede’s Theory
Old information
-(1983)
Inaccurate
-(cultural difference in numbers)
-(multi-culture in one country)
Hasty Generalization
-
미디어 효과를 관찰하는 4가지 조사 방법론
▶ Content Analysis
개인이나 사회의 의사소통 기록물인 신문, 서적, 잡지, TV, 라디오, 영화, 연설, 편지, 일기, 상담기록서, 녹음테이프 등을 통하여 연구대상물에 대한 자료를 간접적으로 수집하는 간접 자료 수집방법
* 특징
- 의사전달 내용, 메시지가