There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
decision-making)
의사결정의 사전적 의미란 기업경영에 있어서 기업목적을 효과적으로 달성하기 위해 둘 이상의 대체 가능한 방법 가운데 한 가지 방향을 과학적, 조직적 및 효과적으로 결정하는 것을 말한다. 이러한 의사결정은 먼저 결정에 필요한 여러 자료를 종합적으로 파악하여 문제해결을 위한
is the concept not only seek to link theory and practice, but that the outcome of that association is improved managerial practice and, most specifically, improved decision-making
Marketing research and practice is widely deemed to be one aspect of business and management research and practice, and it is therefore reasonable to assume that EBM might also embrace Evidence-based marketing