fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
- Effectiveness: “You can change your image only when you
For example, each business segment makes its own advertisements such as picture and video and posts them on magazine, newspaper and so on. However, since LVMH uses the common image and other advertising materials to its geographical markets, if LVMH categorizes its business by its geographical markets, the advertising cost would not be regarded as traceable fixed cost, but common fixed cost.
Idol’s Fashions and Trend
Fashion Trend of Idols
Effect of Idol’s Fashions
Preparation
Long and systematic training
Wide, deep, complex range
Appearance
Creating new, unique areas
Effective image marketing
image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to
2004 S/S Christian Dior
2008 S/S Lanvin
2008 S/S Roberto Cavalli
2009 S/S Versace
2009 S/S Sophia Kokasalaki
Egypt-inspired Fashion for Spring 2009
Project Runway Korea2 Final Collection 정고운
- Dior presented outlandish Egypt-inspired clothes that few women can afford on gangly, exquisite models that few buyers resemble.
- John Galliano resurrected the splendor of anci