properties charge high
Cheap but trashy motels
In general, to be called a hotel, what kinds of things
must an establishment have.
Hotel’s classification
Usually considered as 1-star hotel
Current profit margins
Future buying behavior
Why consumers buy a branded product: it promises
reliability and consisitency
Giving tangibility to what is essentially intangible
Culture, Sports and Tourism were waiting for when they jointly launched a domestic hotel chain, “BENIKEA” to win some market share back from established foreign brands such as Inter-Contiental, Hilton, Hyatt and Novotel. Forigners have constantly griped about Seoul’s high accommodation prices. The city’s five-star properties charge about 300,000won per night, a rate that rivals those in T
(2) Long Term Care in Korea
In July 2008, Korea introduced social insurance for long-term care. There are several
important demographic and social changes leading to the introduction of long-term care
(LTC) insurance, including the rapid ageing of population as a result of the increase in life expectancy and the sharp decline in fertility. Total fertility rate is below 1.1 in 2005 (NSO,2007).
imported from Spain as a response to the successful Volkswagen Sedán, under the name "Chevrolet Chevy". General Motors used a practical, supermini with an affordable price tag for the Mexican consumer that gave excellent results. From 1996, when the Chevy Popular, or Chevy Pop Budget trim was introduced, and the Chevy began to be produced in the Ramos Arizpe GM assembly plant, replaced the
Nudie’s Internationalization
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Tra