introduction
Hedonic products and services
vs.
utilitarian products and services
Science : personal attitude or reaction toward an aesthetic or social situation, regarded as either good or bad
Psychology : related to an individual’s sense of aesthetics that is considered as something positive essence related to beauty
Sociology : considered to be part of an individual’s cu
The reasons why he ranks highest as a American fiction writer
① A skillful writer with an impressive sense of form.
All stories are tightly constructed.
Master of a classic literary style. (directness, clarity, firmness)
② Moral insight.
He looked more deeply and honestly into life and find
a power of love.
③ Mastery of symbolism.
ex) the birth mark
①
"
of air-bubbles floating around the building and small foam heap visualising the living identity of the whole building.
'The capsule'
The capsule, with its evocations of space travel, has become one of the most romantic objects of twentieth-century nostalgia. It is also and excellent design strategy for severing the shopper's bonds with any sense of earthbound practicality-offering a more ima
③'Beautiful Smiles'
④‘World-class Service
'China and get answers from midfield’
This ad shows attractions and harmonize the
teachings of Chinese ancient sages tell our
customers’ travel needs. This series created by the
word of the good old days of getting through the
wisdom in the sense that the current is transmitted
intact to impress said.
Sense and Sensibility
Jane Austen - (16 December 1775 – 18 July 1817)
Romantic fiction
Landed gentry
Realism – biting irony & social commentary
Constant support from family
Epistolary novel
18th century ~ 19th century
Dependence of women on marriage to secure social standing & economic security
Austen’s works - Sense and Sensibility
1. Sense and Sensib