2-1. Globalization of Steel Industry.
: Factors promoting globalization is first of all capital-intensive production methods and economies of scale is the fact that more and more relevant. Appearing in almost every industry worldwide, is one of the most noticeable change in the production of labor-intensive production methods from the increasingly capital-intensive production methods is that t
steelproduct’s price increase, China market penetration acceleration - Korean steel industry will be prospected continuously to growth and develop. So, right now, it’s a good chance for investment of steel industry related companies.
3) Firm Specific Factors
(1) The expanding of Strategic Alliance with Neo-Japan Steel
The two companies agree with strategic alliance expanding by m
U.S.Steel Case Study
1. Summarize U.S.Steel’s current competitive situation.
(1) U.S.Steel(USS)는 세계 10위의 integrated steel manufacturer로, Europe’s Ancelor, POSCO와 같은 세계적인 철강회사 및 Weirton Steel등의 미국내의 철강회사와 경쟁관계에 놓여있다고 볼 수 있다. 또한 USS는 새로운 부서 Straightline Source를 신설하여 작은 규모
Posco was established a 포항종합제철㈜ at 1968
And in 2000 the Posco was privatized
Now posco has a 포항제철소 and 광양제철소
It makes Posco best company of the world
50 one million tons of steel building systems, globalAll products of high quality steel fixation system
Two processing are done before the continuous casti
Product differentiation
Currently, the steel supply is more than demand
fierce competition with price & technology
Low Value-added products
are not differentiated No means other than price
competition
The transition is need to high value-added products
In the iron ore market which the main raw material for