2. Brief Business Summary - MUHAK (주)무학 (http://www.muhak.co.kr/)
In 1929 muhak manufactured soju and sake in the manufacture Co., starting with the digestion liquor choi wei seung honorary chairman in 1965 (current) to change thebusiness name of the brewery muhak, started manufacturing diluted soju. The pcublem of the difficulties of a small manufacturer of Soju w, sheavy. Sationaliz
the rice wine “Sangtak" achieved Double-digit growth. Sangtak's shipments were 32,692,039 liters in 2009 and Sangtak's shipments were 48,107,271 liters in 2010. Considering the fact that two, Shipments increased 47.5 percent compared to the previous year. Besides In 2009, Year-on-year growth rate of 36% was shipped
② Global trend "Rice wine" - Very advantageous for overseas expansion
Jap
1863-1874 : Lables from the in 1870 introduced "Beiersch" beer
1874-1886 : In 1884, Heineken& co established. In 1886, the retort which dr. Elion used in 1886 to cultivate the famous Heineken A-yeast
1886-1914 : The "Diplome de Grand Prix" which Heineken was honoured with during the World's fair, held in Paris in 1889
1914-1940 : Export bottles were protected with a straw cover.
1940-1968 : A
the his Pharmacy. it pronounced
"excellent" and placed on sale
Diversification of distribution channel
become established real-name financial transaction system → wholesale dealer drastically decreased → establishment of order in the circulation
=>vitalize direct transaction between production business and retail store
market expansion due to geographical & weather c
the land and resources.
Hong Kong government is trying 'international competitiveness strengthening' for major economic policy. For these efforts, in the evaluation of world economic degrees of freedom by the US Harriet Foundation, Hong Kong has won for 16 years straight to 2010. And also Hong Kong was selected the world number 1 economic free zone(US CATO Institute), the best business environ