The History of Radio(라디오의 역사)
The Early Years (초기)
1877년에, Thomas Edison는 기계 원통에 처음으로 "메리가 어린양을 가졌다"라고 기록하였습니다. 10년후 Heinrich Hertz는 전류가 파동을 가진다는 것을 증명하였습니다.
1895년에, Guglielmo 마르코니는 처음으로 라디오 시그널을 1마일 밖에있는 가족에게 보
of GE
→ 1878, beginning at the Edison light bulb company
→ 1900, enterprise attachment research institute establishment by American first
→Super enormity enterprise growth of American 5th in the 1970s
→ 1981, do young John Frances Welch Jr of 45 years old to C.E.O. flight
→ 2001.11. Jeffrey R. Immelt takes office and is guiding GE until present
3) GE's management
of message also affects attitude forming of consumer. With recency effect, they could enhance consumers’ retrieval rate.
2005~07: Ads for ‘Brand Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but also old image because it had long history over 100years. In order to change this ol
of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capitalization was $100,000.
The trademark "Coca-Cola," used in the marketplace
of Boston.
OSRAM SYLVANIA History
A Century of Illumination
OSRAM SYLVANIA's leadership in the lighting industry results from our proud legacy, which extends back to the dawn of the twentieth century, and points the way for continued success in years to come. In fact, the history of our company parallels the evolution of electric lighting and its technological advances over the cours