price than luxury brand’s cosmetics
Appealing to customers : ‘function’ not ‘sensibility’
Blind test between MISSHA’s cosmetics and luxury brand’s cosmetics
⇒ Result : MISSHA’S cosmetics quality is more
Giving satisfaction to customers
through low price and high quality
Increasing sales in short-term
→ Because this marketing is interlinked with recession
가. 성공적인 학교에 대한 기초
1) 학교의 형태 : ①전통적(Conventional)-미국에서 아직까지 지배적인 형태, ②즐거운(Congenial)-다수는 아니지만 나타나고는 있는 형태, ③협력적(Collegial)-숫자가 점점 늘어가고, 성공적인 학교.
2) 협력적 학교로의 “paradigm의 이동” 은 전통적, 즐거운 학교로부터의 이동을
for choosing this topic was to find out why Google isstruggling in the Korean market. Currently, Google is outperformed by domestic search portals in Korea, and is planning to launch a full-scale campaign to expand itsshares in Korea. Thisstudy aims at identifying the key factors for Google’s current failure in Korea, as well assuggesting itsstrategies in entering the Korean market.
What’s Business Intelligence(BI) ?
Set of applications and technologies of approaching, gathering, storing, analyzing data for quick and correct decision-making.
It includes
{data mining, data base& data warehouse, statistic analytics, prediction etc}
“An umbrella term to describe concepts and methods to improve business decision making by using fact-based support systems."
1.About Hyundai Mobis
Founded in 1977 -> World’s top container producer
Financial Crisis in the late 1990s -> Redesigned itself to auto partsspecialist
In 2000 -> Renamed as Mobis and became the biggest automobile parts company in Korea
In 2009 -> Joined with Hyundai Autonet
Mobis’s Vision
“Becoming a Global Top 5 in the automotive parts industry.”
There are four research areas